{"id":23059,"date":"2021-11-04T08:00:06","date_gmt":"2021-11-04T08:00:06","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=23059"},"modified":"2022-01-12T12:02:55","modified_gmt":"2022-01-12T12:02:55","slug":"8-strategies-puissantes-pour-reduire-le-cac","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/8-strategies-puissantes-pour-reduire-le-cac\/","title":{"rendered":"8 strat\u00e9gies puissantes pour r\u00e9duire le CAC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23059\" class=\"elementor elementor-23059 elementor-22717\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9duire le CAC en 8 \u00e9tapes!<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tnovembre 4, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"reduzir o CAC\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dans cet article, vous lirez :<\/p><ol><li><a href=\"#Quest-ce-que-le-CAC\">Qu&rsquo;est-ce que le CAC?<\/a><br \/><a href=\"#La-formule\">a. Formule CAC<\/a><\/li><li><a href=\"#Quel-est-le-montant-dun-CAC-ideal\">Quel est le montant d&rsquo;un CAC id\u00e9al?<\/a><\/li><li><a href=\"#Comment-puis-je-reduire-mon-CAC\">Comment puis-je r\u00e9duire mon CAC?<\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"Quest-ce-que-le-CAC\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le CAC?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le co\u00fbt d&rsquo;acquisition d&rsquo;un client (CAC) est le co\u00fbt li\u00e9 \u00e0 l&rsquo;acquisition d&rsquo;un nouveau client, c&rsquo;est-\u00e0-dire que le CAC fait r\u00e9f\u00e9rence aux ressources et aux co\u00fbts engag\u00e9s pour acqu\u00e9rir un client suppl\u00e9mentaire. Le co\u00fbt d&rsquo;acquisition des clients est une mesure imp\u00e9rative et largement utilis\u00e9e en marketing pour \u00e9valuer le succ\u00e8s ou l&rsquo;\u00e9chec de vos campagnes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebba36 elementor-widget elementor-widget-heading\" data-id=\"8ebba36\" data-element_type=\"widget\" id=\"La-formule\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La formule!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c826238 elementor-widget elementor-widget-image\" data-id=\"c826238\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1005\" height=\"142\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/CAC-fr.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/CAC-fr.png 1005w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/CAC-fr-300x42.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/CAC-fr-768x109.png 768w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Investissement marketing: d\u00e9penses de publicit\u00e9 et de marketing<\/li>\n<li>Nombre de nouveaux clients: nombre total de clients acquis pendant le cycle de vie de la publicit\u00e9.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"Quel-est-le-montant-dun-CAC-ideal\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel est le montant d'un CAC id\u00e9al?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est difficile de savoir si vous avez un bon co\u00fbt d&rsquo;acquisition des clients, car <strong>seul le benchmarketing permet d&rsquo;avoir une r\u00e9f\u00e9rence comparative<\/strong>. Nous avons trouv\u00e9 quelques CAC en ligne et les laissons ici pour que vous puissiez les comparer (source : <a href=\"https:\/\/startuptalky.com\/cac-by-industry\/\">Startuptalky<\/a>):<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-622c993 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"622c993\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a823888\" data-id=\"a823888\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a07ecb4 elementor-widget elementor-widget-text-editor\" data-id=\"a07ecb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td>\n<p><span style=\"font-weight: normal;\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Industrie<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: normal;\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Voyage<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: normal;\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">D\u00e9tail<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight:normal;\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Biens de consommation<\/span><\/span><br><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Fabril<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight:normal;\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Transport<\/span><\/span><br><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight:normal;\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Financi\u00e8re<\/span><\/span><br><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight:normal;\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Technologie (hardware)<\/span><\/span><br><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight:normal;\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Agence immobili\u00e8re<\/span><\/span><br><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight:normal;\" id=\"docs-internal-guid-ff5c0e22-7fff-0d10-47c1-bec3926a4d6b\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Banque\/assurance<\/span><\/span><br><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight:normal;\" id=\"docs-internal-guid-1da1a24f-7fff-56a6-49a0-697980c87338\"><span style=\"font-size: 11.5pt; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Technologie (software)<\/span><\/span><br><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-535d973\" data-id=\"535d973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3590463 elementor-widget elementor-widget-text-editor\" data-id=\"3590463\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"font-weight: 400;\">CAC\u00a0<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$7<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$10<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$22<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$83<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$98<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$175<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$182<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$213<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$303<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">$395<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4d913 elementor-widget elementor-widget-text-editor\" data-id=\"2b4d913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Le co\u00fbt d&rsquo;acquisition d&rsquo;un client varie d&rsquo;un secteur \u00e0 l&rsquo;autre en raison d&rsquo;un certain nombre de facteurs diff\u00e9rents<\/strong> &#8211; notamment, mais pas exclusivement:<\/p>\n<ul>\n<li>la dur\u00e9e du cycle de vente,<\/li>\n<li>la valeur de l&rsquo;achat,<\/li>\n<li>la fr\u00e9quence d&rsquo;achat,<\/li>\n<li>la dur\u00e9e de vie des clients et<\/li>\n<li>la maturit\u00e9 de l&rsquo;entreprise.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"Comment-puis-je-reduire-mon-CAC\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment puis-je r\u00e9duire mon CAC?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si vous constatez que votre CAC est bien sup\u00e9rieur \u00e0 ce que vous pr\u00e9voyez, vous pouvez toujours b\u00e9n\u00e9ficier des strat\u00e9gies suivantes pour r\u00e9duire vos co\u00fbts d&rsquo;acquisition de clients:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068919a elementor-widget elementor-widget-heading\" data-id=\"068919a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Publics appropri\u00e9s<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est important d&rsquo;utiliser les strat\u00e9gies et les ressources marketing pour les bons publics. D\u00e9crivez le public cible qui, selon vous, profitera de votre produit ou service.<\/p><p>Apr\u00e8s cela, il sera plus facile d&rsquo;interagir avec eux. Un utilisateur qui s&rsquo;est d\u00e9j\u00e0 inscrit sur votre site est une bonne cible pour le <strong>marketing par e-mail<\/strong> ou pour des <strong>campagnes sp\u00e9cifiques<\/strong> destin\u00e9es aux utilisateurs inscrits (nous vous recommandons ces <strong><a href=\"\/fr\/marketing-par-courriel-4-conseils\/\">4 conseils pour vendre plus gr\u00e2ce au marketing par e-mail<\/a><\/strong>). Et en parlant de \u00e7a&#8230;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9ac57 elementor-widget elementor-widget-heading\" data-id=\"db9ac57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Reciblage<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le reciblage est une tactique utile pour les entreprises qui souhaitent maintenir une pr\u00e9sence aupr\u00e8s de clients potentiels.<\/p>\n<p>Les utilisateurs laissent souvent des actions incompl\u00e8tes sur les sites web et les applications. Les clients choisissent de ne pas acheter \u00e0 une entreprise pour diverses raisons. Parfois, un petit coup de pouce dans la bonne direction peut encourager un client \u00e0 terminer un achat qu&rsquo;il a laiss\u00e9 de c\u00f4t\u00e9.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" id=\"vantagens-de-palavras-chave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Am\u00e9liore la r\u00e9tention des clients<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les clients qui investissent volontiers dans vos produits ont tendance \u00e0 d\u00e9penser plus que les nouveaux clients. En moyenne, les clients fid\u00e8les <strong>d\u00e9pensent 67 % de plus<\/strong>. Il est plus facile de convaincre des clients existants de la valeur qu&rsquo;offre une entreprise que de convaincre de nouveaux clients qui n&rsquo;ont pas encore interagi avec votre entreprise.<\/p><p>Lire la suite: <strong><a href=\"\/fr\/retention-des-clients\/\">Comment vendre plus gr\u00e2ce \u00e0 la fid\u00e9lisation des clients<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7025a3a elementor-widget elementor-widget-heading\" data-id=\"7025a3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Cr\u00e9er du contenu et \u00e9valuer son efficacit\u00e9<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En fournissant un contenu utile, vous pouvez \u00e9duquer les clients et renforcer la confiance dans votre marque. Toutefois, le contenu ne donne pas toujours les r\u00e9sultats escompt\u00e9s. \u00c9valuez les performances de votre contenu par rapport \u00e0 votre strat\u00e9gie. V\u00e9rifiez le ton de votre contenu, mettez l&rsquo;accent sur les caract\u00e9ristiques et les avantages et proposez des phrases avec des CTA clairs. Testez diff\u00e9rentes possibilit\u00e9s qui permettront \u00e0 votre contenu d&rsquo;\u00eatre performant et de r\u00e9duire le CAC.<\/p><p><strong><a href=\"\/fr\/labc-du-marketing-de-contenu\/\">Raisons de parier sur le marketing de contenu<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009161a elementor-widget elementor-widget-heading\" data-id=\"009161a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>5. Tests A\/B et optimisation des pages<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les tests A \/ B aident une entreprise \u00e0 d\u00e9couvrir ce que ses clients veulent exp\u00e9rimenter. L&rsquo;optimisation des pages de renvoi d&rsquo;un site Web peut inclure des tests A \/ B sur les titres des produits, les formulaires, les boutons, la mise en page, etc. Les tests A\/B permettent aux entreprises de voir comment de petits changements peuvent affecter les taux de clics sur leurs sites web.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>6. Am\u00e9liorer l'entonnoir de vente<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e05d8 elementor-widget elementor-widget-text-editor\" data-id=\"61e05d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un <strong><a href=\"\/fr\/un-entonnoir-de-vente-reussi-pour-le-ecommerce\/\">entonnoir de vente<\/a><\/strong> efficace aide les entreprises \u00e0 g\u00e9rer efficacement le processus d&rsquo;achat d&rsquo;un client. L&rsquo;entonnoir est comme une entreprise, il guide les clients de l&rsquo;\u00e9tat de prospects \u00e0 celui de clients payants. Un excellent entonnoir de vente fournit beaucoup d&rsquo;informations et donne \u00e0 l&rsquo;entreprise un aper\u00e7u de ce que pensent vos clients potentiels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6148e elementor-widget elementor-widget-heading\" data-id=\"8a6148e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>7. Automatisation du marketing<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a89a0 elementor-widget elementor-widget-text-editor\" data-id=\"c9a89a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>R\u00e9duire les co\u00fbts d&rsquo;acquisition des clients en utilisant l&rsquo;automatisation du marketing en conjonction avec les outils de CRM. <a href=\"\/fr\/gagner-du-temps-et-de-largent\/\"><strong>L&rsquo;automatisation du marketing r\u00e9duit d\u00e9j\u00e0 les co\u00fbts<\/strong>,<\/a> car moins de membres de l&rsquo;\u00e9quipe doivent se concentrer sur des t\u00e2ches banales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692e0f4 elementor-widget elementor-widget-heading\" data-id=\"692e0f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>8. Cr\u00e9er des campagnes fortes sur Google Ads<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3f99f elementor-widget elementor-widget-text-editor\" data-id=\"be3f99f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un bon exemple est l&rsquo;utilisation de mots-cl\u00e9s, de textes d&rsquo;annonce et de pages de renvoi cibl\u00e9s. Par exemple, si vous faites la promotion d&rsquo;une version d&rsquo;essai gratuite d&rsquo;un CRM, un bon mot-cl\u00e9 \u00e0 utiliser serait \u00ab\u00a0crm free trial\u00a0\u00bb au lieu de \u00ab\u00a0crm\u00a0\u00bb. Le texte de l&rsquo;annonce doit mentionner les mots \u00ab\u00a0essai gratuit\u00a0\u00bb dans le titre et le texte de la description, et votre page de renvoi doit \u00e9galement comporter \u00ab\u00a0essai gratuit\u00a0\u00bb. Vous serez peut-\u00eatre int\u00e9ress\u00e9 par notre article sur l&rsquo;utilisation des <strong><a href=\"\/fr\/comment-utiliser-les-mots-cles-negatifs\/\">mots-cl\u00e9s n\u00e9gatifs<\/a><\/strong> pour am\u00e9liorer les campagnes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9b1de elementor-widget elementor-widget-text-editor\" data-id=\"af9b1de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Conseil gratuit<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9b0cf elementor-widget elementor-widget-heading\" data-id=\"dd9b0cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>R\u00e9duire le CAC avec des informations sur le comportement des consommateurs<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e2e78 elementor-widget elementor-widget-text-editor\" data-id=\"c2e2e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Am\u00e9liorer<strong> l&rsquo;efficacit\u00e9 du marketing revient \u00e0 identifier les moments les plus importants pour atteindre les<\/strong> <strong>consommateurs et \u00e0 \u00e9liminer les d\u00e9penses de marketing non essentielles<\/strong>. Si vous pouvez comprendre le comportement en ligne de votre public cible et le retenir jusqu&rsquo;\u00e0 la fin de son parcours d&rsquo;achat, vous r\u00e9duirez naturellement votre co\u00fbt d&rsquo;acquisition.<\/p>\n<p>Pour comprendre votre public cible aux moments les plus importants, demandez d\u00e8s maintenant une <strong>d\u00e9monstration gratuite d&rsquo;Amplifier.<\/strong> C&rsquo;est gratuit, le contact &#8211; il suffit de remplir vos informations sur n&rsquo;importe quel formulaire de notre site web et vous pouvez commencer \u00e0 vendre plus et \u00e0 r\u00e9duire votre CAC &#8211; nous sommes experts en la mati\u00e8re!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Software d'automatisation du marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le CAC est le co\u00fbt li\u00e9 \u00e0 l&rsquo;acquisition d&rsquo;un nouveau client. Savez-vous quelle est la valeur id\u00e9ale du CAC? Tirez parti des strat\u00e9gies suivantes pour maintenir les co\u00fbts d&rsquo;acquisition des clients \u00e0 un faible niveau.<\/p>\n","protected":false},"author":13,"featured_media":22697,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>8 strat\u00e9gies puissantes pour r\u00e9duire le CAC<\/title>\r\n<meta name=\"description\" content=\"Savez-vous quelle est la valeur id\u00e9ale du CAC? 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