{"id":23116,"date":"2021-11-15T08:35:57","date_gmt":"2021-11-15T08:35:57","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=23116"},"modified":"2022-01-04T16:13:09","modified_gmt":"2022-01-04T16:13:09","slug":"segmentation-de-laudience-pour-vendre-plus","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/segmentation-de-laudience-pour-vendre-plus\/","title":{"rendered":"Segmentation de l&rsquo;audience pour vendre plus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23116\" class=\"elementor elementor-23116 elementor-22726\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">La segmentation de l'audience: l'un des fondements pour vendre davantage<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tnovembre 15, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1213\" height=\"727\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"segmenta\u00e7\u00e3o do p\u00fablico\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg 1213w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-300x180.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-1024x614.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-768x460.jpg 768w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Nous allons d\u00e9velopper cet aspect dans cet article:<\/strong><\/p>\n<ol>\n<li>Qu&rsquo;est-ce que la segmentation du march\u00e9?<\/li>\n<li>Pourquoi la segmentation de l&rsquo;audience est-elle importante?<\/li>\n<li>Quels sont les types de segmentation?<\/li>\n<li>Comment vendre davantage \u00e0 travers la segmentation?<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"Objetivo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"oque\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la segmentation du march\u00e9?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La segmentation du march\u00e9 est un concept qui consiste <strong>\u00e0 classer les consommateurs en groupes<\/strong> ou segments en fonction de leurs <strong>caract\u00e9ristiques.<\/strong><\/p>\n<p>Les consommateurs sont divis\u00e9s sur la base de certains crit\u00e8res ou caract\u00e9ristiques qui les am\u00e8nent \u00e0 avoir les <strong>m\u00eames besoins<\/strong> en mati\u00e8re de produits. Cela dit, les segments sont construits sur la base de consommateurs qui r\u00e9pondront de la m\u00eame mani\u00e8re \u00e0 certaines strat\u00e9gies de marketing.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"por-que\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi la segmentation de l'audience est-elle importante?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>La segmentation du march\u00e9 <strong>permet de planifier les campagnes de mani\u00e8re plus simple et plus efficace<\/strong>, car elle aide l&rsquo;entreprise \u00e0 se concentrer sur certains groupes de consommateurs plut\u00f4t que d&rsquo;essayer de se concentrer sur le march\u00e9 dans son ensemble.<\/li>\n<li><strong>Il aide les sp\u00e9cialistes du marketing \u00e0 \u00eatre plus efficaces en termes de temps, d&rsquo;argent et d&rsquo;autres ressources.<\/strong><\/li>\n<li>La segmentation permet \u00e9galement aux entreprises de mieux c<strong>omprendre les besoins et les d\u00e9sirs des consommateurs<\/strong> afin d&rsquo;adapter les campagnes aux segments les plus susceptibles d&rsquo;acheter leurs produits.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150b222 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150b222\" data-element_type=\"section\" id=\"InstagramShopping\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52516e0\" data-id=\"52516e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" id=\"tipos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les types de segmentation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il existe plusieurs types de segmentation, notamment:<\/p>\n<ul>\n<li><strong>Segmentation d\u00e9mographique:<\/strong> il s&rsquo;agit du type de segmentation le plus courant. L&rsquo;audience est divis\u00e9e en fonction de l&rsquo;\u00e2ge, du genre, de la profession, de l&rsquo;\u00e9ducation, du revenu et de la nationalit\u00e9.<\/li>\n<li><strong>Segmentation comportementale:<\/strong> il s&rsquo;agit d&rsquo;un type de segmentation bas\u00e9 sur le comportement du consommateur. En divisant les consommateurs en fonction de leur comportement, il est possible de cr\u00e9er une communication adapt\u00e9e \u00e0 leur comportement. Pour ce faire, vous devez pr\u00eater attention \u00e0 certains comportements:<br \/>\n&#8211; Quelles actions ont-elles \u00e9t\u00e9 men\u00e9es sur le site web?<br \/>\n&#8211; Quelles sont leurs habitudes comportementales sur le site web?<br \/>\n&#8211; Dans quelle mesure sont-ils fid\u00e8les \u00e0 votre produit\/marque?<br \/>\n&#8211; Dans quelle mesure votre produit est-il utilisable?<br \/>\n&#8211; Quels sont les besoins que les consommateurs cherchent \u00e0 satisfaire?<\/li>\n<li><strong>Segmentation g\u00e9ographique:<\/strong> cette segmentation consiste \u00e0 diviser le march\u00e9 en fonction de la localisation. En sachant o\u00f9 se trouvent vos consommateurs, il est possible de cr\u00e9er des annonces avec des emplacements sp\u00e9cifiques.<\/li>\n<li><strong>Ciblage psychographique:<\/strong> le ciblage psychographique est li\u00e9 aux attributs \u00e9motionnels et mentaux. Cette segmentation divise les consommateurs selon leurs traits de personnalit\u00e9, leurs valeurs, leurs attitudes et leur style de vie. En comprenant les donn\u00e9es psychographiques de vos consommateurs, il est possible de d\u00e9velopper un contenu auquel les segments de consommateurs s&rsquo;identifient.<br \/>\nApprenez comment fonctionne <strong>Instagram Shopping <\/strong>en 5 minutes<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2815bcd elementor-widget elementor-widget-heading\" data-id=\"2815bcd\" data-element_type=\"widget\" id=\"vender-mais\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vendre davantage \u00e0 travers la segmentation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e68dc elementor-widget elementor-widget-text-editor\" data-id=\"98e68dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voici les avantages que vous tirerez d&rsquo;une bonne segmentation de votre public:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a16520 elementor-widget elementor-widget-heading\" data-id=\"0a16520\" data-element_type=\"widget\" id=\"divulgar\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. am\u00e9lioration des performances de vos campagnes<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342b078 elementor-widget elementor-widget-text-editor\" data-id=\"342b078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La segmentation du march\u00e9 peut vous aider \u00e0 am\u00e9liorer les performances de vos campagnes car elle permet <strong>d&rsquo;identifier les bonnes personnes et les bons messages.<\/strong> Il est beaucoup plus efficace de cibler un segment susceptible d&rsquo;\u00eatre plus int\u00e9ress\u00e9 par votre produit que d&rsquo;essayer de se concentrer sur un public g\u00e9n\u00e9ral. Lorsque vous faites de la publicit\u00e9 aupr\u00e8s d&rsquo;un public g\u00e9n\u00e9ral, l&rsquo;investissement financier sera beaucoup plus \u00e9lev\u00e9 et la conversion sera beaucoup plus faible. Au contraire, si vous investissez dans un segment de march\u00e9 sp\u00e9cifique, la conversion augmentera consid\u00e9rablement.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12e05b elementor-widget elementor-widget-heading\" data-id=\"e12e05b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Vous aide \u00e0 r\u00e9v\u00e9ler de nouveaux domaines dans lesquels vous pouvez vous d\u00e9velopper<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c126b62 elementor-widget elementor-widget-text-editor\" data-id=\"c126b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c0 travers la segmentation, vous serez \u00e9galement en mesure <strong>d&rsquo;identifier de nouveaux segments qui ne sont pas actuellement dans votre zone d&rsquo;op\u00e9ration,<\/strong> ce qui vous permet de vous \u00e9tendre plus facilement. En analysant vos donn\u00e9es, vous pouvez d\u00e9couvrir des int\u00e9r\u00eats que vous n&rsquo;aviez pas encore identifi\u00e9s comme \u00e9tant ceux de vos consommateurs.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61afb6c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61afb6c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eec3186\" data-id=\"eec3186\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fb03fe elementor-widget elementor-widget-heading\" data-id=\"7fb03fe\" data-element_type=\"widget\" id=\"promover\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Permet de d\u00e9velopper des produits qui sont dynamiques :<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b2166 elementor-widget elementor-widget-text-editor\" data-id=\"a4b2166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La segmentation vous aidera \u00e0 d\u00e9velopper des produits qui r\u00e9pondent aux besoins de vos consommateurs. De cette mani\u00e8re, vous pouvez cr\u00e9er des produits en fonction des besoins de votre principal segment de march\u00e9 et d\u00e9velopper d&rsquo;autres produits con\u00e7us pour d&rsquo;autres parties de votre base de consommateurs.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23434e7 elementor-widget elementor-widget-heading\" data-id=\"23434e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Vous aide \u00e0 accro\u00eetre votre concentration<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c31b15 elementor-widget elementor-widget-text-editor\" data-id=\"7c31b15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La segmentation vous aidera \u00e0 d\u00e9velopper des produits qui r\u00e9pondent aux besoins de vos consommateurs. De cette mani\u00e8re, vous pouvez cr\u00e9er des produits en fonction des besoins de votre principal segment de march\u00e9 et d\u00e9velopper d&rsquo;autres produits con\u00e7us pour d&rsquo;autres parties de votre base de consommateurs.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e193e elementor-widget elementor-widget-heading\" data-id=\"e5e193e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>5. Comp\u00e9titivit\u00e9 du march\u00e9<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d1ebb elementor-widget elementor-widget-text-editor\" data-id=\"64d1ebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lorsque votre entreprise se concentre sur un segment de march\u00e9 sp\u00e9cifique, sa comp\u00e9titivit\u00e9 augmente, ce qui entra\u00eene un meilleur retour sur investissement. En se concentrant sur un segment, votre entreprise peut apprendre davantage, apprendre tout ce qui a trait au segment en question et construire des produits qui y correspondent.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4024f81 elementor-widget elementor-widget-text-editor\" data-id=\"4024f81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez d&rsquo;autres types de ciblage: <strong>Audience lookalike<\/strong> &#8211; la meilleure fa\u00e7on d&rsquo;optimiser les campagnes num\u00e9riques<\/p>\n<p>Comme nous pouvons le constater, <strong>la segmentation apporte une r\u00e9elle valeur ajout\u00e9e non seulement \u00e0 votre entreprise mais aussi \u00e0 vos consommateurs<\/strong>. Gr\u00e2ce \u00e0 lui, il est possible de concevoir des campagnes de marketing plus cibl\u00e9es sur votre public cible. Au fur et \u00e0 mesure que la segmentation se construit, vous en apprendrez davantage sur vos consommateurs et sur les moyens appropri\u00e9s de communiquer avec eux, et vous am\u00e9liorerez votre message, votre mission et votre reconnaissance.<\/p>\n<p>En bref, la segmentation vous aide, vous et votre entreprise, \u00e0 r\u00e9pondre aux besoins des consommateurs, dont les diff\u00e9rentes sections ont des besoins, des int\u00e9r\u00eats et des perceptions diff\u00e9rents des diff\u00e9rents produits et services. La segmentation du march\u00e9 est vitale pour toutes les entreprises.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46019 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"8b46019\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Amplifier<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La segmentation du march\u00e9 vous permet de planifier des campagnes de mani\u00e8re plus simple et plus efficace. Nous d\u00e9taillons les types de segmentation et comment vous pouvez vendre davantage gr\u00e2ce \u00e0 la segmentation<\/p>\n","protected":false},"author":22,"featured_media":22708,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,594],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>La segmentation de l&#039;audience: une des cl\u00e9s pour vendre plus<\/title>\r\n<meta name=\"description\" content=\"La segmentation du march\u00e9 vous permet de planifier des campagnes de mani\u00e8re plus simple et plus efficace. 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