{"id":23672,"date":"2021-12-13T14:56:10","date_gmt":"2021-12-13T14:56:10","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=23672"},"modified":"2022-01-07T17:48:25","modified_gmt":"2022-01-07T17:48:25","slug":"limportance-de-lanalyse-des-concurrents","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/limportance-de-lanalyse-des-concurrents\/","title":{"rendered":"L&rsquo;importance de l&rsquo;analyse des concurrents"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23672\" class=\"elementor elementor-23672 elementor-23459\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Comment faire une analyse de la concurrence en 5 \u00e9tapes?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\td\u00e9cembre 13, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/Analise-da-concorrencia.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"m\u00e3o segurando um gr\u00e1fico\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/Analise-da-concorrencia.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/Analise-da-concorrencia-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/Analise-da-concorrencia-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/11\/Analise-da-concorrencia-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Vous avez certainement entendu le dicton \u00ab\u00a0Les amis sont proches et les ennemis sont plus proches\u00a0\u00bb et cette phrase prend tout son sens dans le cadre de cet article. En effet, si vos amis (les clients) doivent \u00eatre proches, vos ennemis (les concurrents) doivent l&rsquo;\u00eatre encore plus, en fait, toujours \u00e0 port\u00e9e de vue.<\/p>\n<p>En faisant une analyse de votre concurrence, vous comprendrez non seulement comment vous pouvez vous d\u00e9marquer, mais cela vous aidera aussi \u00e0 ne pas faire un pas de plus que le v\u00f4tre.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bb572 elementor-widget elementor-widget-text-editor\" data-id=\"e0bb572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans cet article, nous allons vous expliquer:<\/p><ol><li><strong><a href=\"#Quest-ce-que-lanalyse-de-la-concurrence\">Qu&rsquo;est-ce que l&rsquo;analyse de la concurrence?<\/a><\/strong><\/li><li><strong><a href=\"#Limportance-e-lanalyse-e-la-concurrence\">Pourquoi est-il important d&rsquo;analyser la concurrence?<\/a><\/strong><\/li><li><strong><a href=\"#Analyse-de-la-concurrence-en-5-etapes\">Comment faire une analyse de la concurrence en 5 \u00e9tapes?<\/a><\/strong><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"Quest-ce-que-lanalyse-de-la-concurrence\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que l'analyse de la concurrence?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>L&rsquo;analyse de la concurrence<\/strong>, \u00e9galement connue sous le nom d&rsquo;\u00e9tude de march\u00e9, n&rsquo;est ni plus ni moins <strong>qu&rsquo;une enqu\u00eate sur ce que les entreprises qui sont vos concurrents offrent au public, sur la fa\u00e7on dont elles font leur gestion commerciale et sur la fa\u00e7on dont elles sont per\u00e7ues par les clients et les <a href=\"\/fr\/importance-des-leads-pour-augmenter-les-ventes\/\">clients potentiels<\/a>.<\/strong><\/p><p>Il s&rsquo;agit d&rsquo;une pratique importante pour les \u00e9tapes de planification et de gestion des ventes, car elle vous permet de.. :<\/p><ul><li>Prendre des d\u00e9cisions fond\u00e9es sur de bonnes pratiques, c&rsquo;est-\u00e0-dire ne pas faire le pas de plus que la jambe.<\/li><li>Identifiez les risques et les opportunit\u00e9s qui peuvent entraver ou stimuler vos ventes.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131ab9b elementor-widget elementor-widget-heading\" data-id=\"131ab9b\" data-element_type=\"widget\" id=\"Limportance-e-lanalyse-e-la-concurrence\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'importance de l'analyse de la concurrence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96617a elementor-widget elementor-widget-text-editor\" data-id=\"e96617a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mais pourquoi investir du temps et de l&rsquo;argent dans l&rsquo;\u00e9tude des concurrents alors qu&rsquo;il y a tant de travail \u00e0 faire en interne?<\/p>\n<p>C&rsquo;est une question tr\u00e8s courante&#8230; \u00e0 laquelle nous avons une r\u00e9ponse tr\u00e8s simple: faire en sorte que votre entreprise soit toujours celle qui offre la meilleure solution et les meilleures conditions pour les clients.<\/p>\n<p>De cette mani\u00e8re, on peut dire que <strong>l&rsquo;analyse vous permet de cr\u00e9er des strat\u00e9gies<\/strong> et de <strong>mettre en \u0153uvre des changements qui seront en mesure d&rsquo;augmenter vos ventes<\/strong>, <strong>de tirer parti de vos revenus et, par cons\u00e9quent, de mieux positionner votre marque.<\/strong><\/p>\n<p>Il est clair que les initiatives qui stimulent votre activit\u00e9 ne doivent pas se fonder uniquement sur ce que font vos concurrents.<\/p>\n<p>Les informations obtenues par une bonne analyse de la concurrence sont un autre \u00e9l\u00e9ment \u00e0 prendre en compte pour le plan strat\u00e9gique, ajout\u00e9 \u00e0 la connaissance du public, aux r\u00e9sultats et \u00e0 l&rsquo;historique de vos ventes, parmi de nombreux autres facteurs.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cc8e1b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc8e1b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df3701c\" data-id=\"df3701c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dee5e5 elementor-widget elementor-widget-heading\" data-id=\"8dee5e5\" data-element_type=\"widget\" id=\"Analyse-de-la-concurrence-en-5-etapes\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse de la concurrence en 5 \u00e9tapes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247946e elementor-widget elementor-widget-text-editor\" data-id=\"247946e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bien qu&rsquo;il puisse sembler complexe de r\u00e9aliser une analyse lorsque vous disposez de ressources limit\u00e9es, ce n&rsquo;est pas une mission impossible.<\/p>\n<p>Id\u00e9alement, une personne ou une \u00e9quipe devrait se consacrer \u00e0 ce type d&rsquo;analyse et aux autres \u00e0 d\u00e9velopper.<\/p>\n<p>Mais si cela n&rsquo;est toujours pas possible, vous devez au moins int\u00e9grer les \u00e9tapes \u00e0 suivre lors de l&rsquo;\u00e9laboration d&rsquo;un nouveau plan qui prend en compte un sc\u00e9nario de march\u00e9 plus large.<\/p>\n<p><strong>Vous devez tenir compte de ces 5 \u00e9tapes:<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"como-vender-no-tiktok\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Fixez des objectifs clairs pour votre analyse de la concurrence<\/b>.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tout type d&rsquo;\u00e9tude ou de recherche n\u00e9cessite des objectifs clairs \u00e0 atteindre au cours de son ex\u00e9cution.<\/p>\n<p>Si vous ne posez pas ces questions au tout d\u00e9but du travail, vous risquez de perdre du temps avec des donn\u00e9es peu utiles ou, pire encore, de passer \u00e0 c\u00f4t\u00e9 des informations les plus importantes.<\/p>\n<p>Ainsi, \u00e0 ce stade de votre analyse de la concurrence, essayez de fixer certaines priorit\u00e9s lors de la r\u00e9alisation de l&rsquo;\u00e9tude de march\u00e9.<\/p>\n<p>Voici quelques exemples:<\/p>\n<ul>\n<li>Disposer d&rsquo;une solution avec un meilleur positionnement pour <strong>fixer les prix<\/strong> de vos services ou produits;<\/li>\n<li>Am\u00e9liorez la perception de votre marque, en \u00e9tant reconnu comme l&rsquo;entreprise qui fournit <strong>le meilleur service \u00e0 la client\u00e8le<\/strong>;<\/li>\n<li><strong>Conqu\u00e9rir de nouveaux clients<\/strong> au sein de la base active des concurrents, en connaissant les points faibles de leurs produits et services.<\/li>\n<\/ul>\n<p>Ces types d&rsquo;objectifs vous guideront tout au long de l&rsquo;\u00e9tude, en vous donnant des indications sur le type d&rsquo;indicateurs cl\u00e9s de performance (<strong>KPI&rsquo;s<\/strong>) que vous devez prendre en compte et sur les conclusions \u00e0 pr\u00e9senter.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"criar-perfil\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Choisissez les crit\u00e8res \u00e0 analyser<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une fois que vous avez d\u00e9fini les objectifs de l&rsquo;analyse, il est temps de s\u00e9lectionner tous les <strong>KPI&rsquo;s pertinents<\/strong> que l&rsquo;on doit trouver chez chacun des concurrents pour atteindre cet objectif.<\/p><p>Il s&rsquo;agit de quelques indicateurs cl\u00e9s de performance qui sont g\u00e9n\u00e9ralement recherch\u00e9s dans une \u00e9tude de march\u00e9:<\/p><ul><li>Donn\u00e9es sur la fondation et la gestion de l&rsquo;entreprise;<\/li><li>Principaux produits et services;<\/li><li>Politique de prix et de remise;<\/li><li>Diff\u00e9rences sur le march\u00e9;<\/li><li>Strat\u00e9gies de marketing et de communication<\/li><\/ul><p>Saviez-vous que vous pouvez <strong><a href=\"\/fr\/9-raisons-dautomatiser-kpis\/\">automatiser les KPI&rsquo;s<\/a><\/strong>?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446392e elementor-widget elementor-widget-heading\" data-id=\"446392e\" data-element_type=\"widget\" id=\"anuncios-pagos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Identifier la meilleure m\u00e9thode de collecte<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445d947 elementor-widget elementor-widget-text-editor\" data-id=\"445d947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bien qu&rsquo;une grande partie de ces donn\u00e9es soit expos\u00e9e dans des bases de donn\u00e9es publiques, il est toujours n\u00e9cessaire d&rsquo;effectuer un important travail de recherche plus approfondi, en consultant d&rsquo;anciens clients, en utilisant des outils d&rsquo;analyse et en recherchant des donn\u00e9es sur Internet.<\/p><p>C&rsquo;est pourquoi, une fois les informations n\u00e9cessaires \u00e0 l&rsquo;\u00e9tude d\u00e9finies, il faut \u00e9galement d\u00e9finir la m\u00e9thode id\u00e9ale pour les collecter, en pr\u00e9voyant les co\u00fbts et le temps \u00e0 consacrer par l&rsquo;\u00e9quipe.<\/p><p>Des outils qui vous aident \u00e0 analyser vos concurrents:<\/p><ul><li>Google Alerts<\/li><li>Facebook Library<\/li><li>Outils d&rsquo;analyse des r\u00e9seaux sociaux<\/li><li><b><a href=\"\/fr\/amplifier-ce-quil-est-et-comment-il-fonctionne\/\">Amplifier<\/a><\/b>\u00a0<\/li><li>SEMrush<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57c3ee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57c3ee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f177ac2\" data-id=\"f177ac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b19ba42 elementor-widget elementor-widget-heading\" data-id=\"b19ba42\" data-element_type=\"widget\" id=\"influenciadores\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Relever et interpr\u00e9ter les donn\u00e9es<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d17a872 elementor-widget elementor-widget-text-editor\" data-id=\"d17a872\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&rsquo;id\u00e9al est de pr\u00e9voir une p\u00e9riode bien d\u00e9finie pour cela, car les strat\u00e9gies de vente, de marketing et de communication peuvent changer en fonction des campagnes et des \u00e9v\u00e9nements saisonniers &#8211; comme No\u00ebl ou les vacances, par exemple.<\/p>\n<p>Et \u00e0 partir de l\u00e0, comparez les donn\u00e9es de vos concurrents avec celles de votre entreprise.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba408a1 elementor-widget elementor-widget-heading\" data-id=\"ba408a1\" data-element_type=\"widget\" id=\"videos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>5. Pr\u00e9sente les r\u00e9sultats de l'analyse de la concurrence aux domaines concern\u00e9s<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5376d0e elementor-widget elementor-widget-text-editor\" data-id=\"5376d0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Enfin, les donn\u00e9es doivent \u00eatre consolid\u00e9es dans une \u00e9tude et pr\u00e9sent\u00e9es \u00e0 tous les secteurs int\u00e9ress\u00e9s.<\/p>\n<p>Bien au-del\u00e0 de la zone commerciale, l&rsquo;analyse de la concurrence doit atteindre le d\u00e9partement financier, le secteur du marketing et m\u00eame les ressources humaines, qui peuvent \u00e9laborer des formations et des avantages pour les vendeurs afin de les motiver \u00e0 vendre davantage.<\/p>\n<p>Comme vous venez de le voir, ce n&rsquo;est pas un monstre \u00e0 7 t\u00eates et il n&rsquo;est pas n\u00e9cessaire de d\u00e9penser une fortune pour analyser la concurrence et c&rsquo;est certainement un atout pour la croissance de votre entreprise de faire cette \u00e9tude.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d661b00 elementor-widget elementor-widget-text-editor\" data-id=\"d661b00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N&rsquo;oubliez pas d&rsquo;\u00e9tablir des objectifs clairs et des KPI&rsquo;s pertinents. Si vous avez des questions, n&rsquo;h\u00e9sitez pas \u00e0 nous en parler!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bdac1 elementor-align-center elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"f5bdac1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/fr\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Services de marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ee3b7 elementor-widget elementor-widget-text-editor\" data-id=\"21ee3b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Continuer la lecture: <a href=\"\/fr\/marketing-des-donnees-beneficier-agence\/\">Avantages du Data-Driven Marketing pour les agences<\/a><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;analyse des concurrents est une pratique importante pour les \u00e9tapes de planification et de gestion des ventes de votre entreprise. D\u00e9couvrez comment et pourquoi.<\/p>\n","protected":false},"author":19,"featured_media":23637,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Analyse de la concurrence en 5 \u00e9tapes<\/title>\r\n<meta name=\"description\" content=\"En faisant une 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