{"id":23700,"date":"2021-12-09T15:54:43","date_gmt":"2021-12-09T15:54:43","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=23700"},"modified":"2021-12-27T11:28:33","modified_gmt":"2021-12-27T11:28:33","slug":"7-erreurs-a-eviter-dans-google-ads","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/7-erreurs-a-eviter-dans-google-ads\/","title":{"rendered":"7 erreurs \u00e0 \u00e9viter dans Google Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23700\" class=\"elementor elementor-23700 elementor-23618\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Les 7 erreurs les plus courantes dans les annonces Google<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\td\u00e9cembre 9, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"mulher preocupada\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Obtenez-vous les meilleurs r\u00e9sultats possibles de vos campagnes Google Ads ou ratez-vous des opportunit\u00e9s de conversion?<\/p>\n<p>Que vous soyez novice en mati\u00e8re de Google Ads ou que vous mettiez en place des campagnes PPC depuis plusieurs ann\u00e9es, certaines petites erreurs peuvent s&rsquo;accumuler au fil du temps. Par cons\u00e9quent, vos campagnes risquent de ne pas donner les r\u00e9sultats escompt\u00e9s et de co\u00fbter cher \u00e0 votre entreprise et \u00e0 vos d\u00e9penses publicitaires.<\/p>\n<p>Dans cet article, nous allons couvrir:<\/p>\n<ol>\n<li>Diff\u00e9rences entre le r\u00e9seau de recherche et le r\u00e9seau d&rsquo;affichage.<\/li>\n<li>L&rsquo;impact des correspondances de mots-cl\u00e9s incorrectes<\/li>\n<li>Mots-cl\u00e9s n\u00e9gatifs<\/li>\n<li>Extensions publicitaires<\/li>\n<li>Reciblage<\/li>\n<li>Mauvaise ench\u00e8re<\/li>\n<li>Conversions obsol\u00e8tes, incorrectes ou inexistantes<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"rede-pesquisa\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. R\u00e9seau de recherche et r\u00e9seau Display.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lorsque vous cr\u00e9ez une campagne dans Google Ads, vous pouvez choisir de cr\u00e9er une campagne du R\u00e9seau de recherche ou du R\u00e9seau Display &#8211; du moins en th\u00e9orie. En r\u00e9alit\u00e9, lorsque vous configurez une campagne du R\u00e9seau de recherche, <strong>Google Ads place \u00e9galement vos annonces sur le R\u00e9seau Display par d\u00e9faut.<\/strong><\/p>\n<p>\u00c7a n&rsquo;a m\u00eame pas l&rsquo;air mauvais du tout, non? Jusqu&rsquo;\u00e0 ce que vous r\u00e9alisiez que <strong>le taux de conversion du r\u00e9seau Display est nettement inf\u00e9rieur \u00e0 celui des annonces du r\u00e9seau Search<\/strong>. Si vous suivez les param\u00e8tres par d\u00e9faut de la campagne de recherche, vous risquez de <strong>gaspiller de l&rsquo;argent sur les annonces du r\u00e9seau Display et de ne rien montrer du tout!<\/strong><\/p>\n<p>Pour \u00e9viter cette erreur, choisissez soigneusement votre r\u00e9seau Google Ads. <strong>Il est pr\u00e9f\u00e9rable de combiner les types de campagnes et les r\u00e9seaux, en s\u00e9parant les campagnes d&rsquo;annonces graphiques et de recherche!<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"correspondencias\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.L'impact d'une utilisation incorrecte des correspondances de mots-cl\u00e9s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91fb6a elementor-widget elementor-widget-text-editor\" data-id=\"f91fb6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est facile de supposer que tant que vos mots cl\u00e9s sont correctement cibl\u00e9s et que vos ench\u00e8res sont suffisamment \u00e9lev\u00e9es, vos annonces s&rsquo;afficheront sur les recherches pertinentes. Cependant, ce n&rsquo;est pas toujours le cas, surtout si vous utilisez le mauvais type de correspondance de mots-cl\u00e9s.<\/p>\n<p>Si vous associez des mots cl\u00e9s \u00e0 des termes de recherche tr\u00e8s vagues, <strong>votre annonce risque d&rsquo;\u00eatre affich\u00e9e sur des recherches sans rapport.<\/strong><\/p>\n<p>Pour optimiser vos annonces sur le r\u00e9seau de recherche, vous devez effectuer une recherche approfondie des mots cl\u00e9s et bien comprendre<strong> l&rsquo;intention de recherche de votre public cible.<\/strong> Il est \u00e9galement utile de conna\u00eetre la diff\u00e9rence entre ces types de correspondance de mots cl\u00e9s:<\/p>\n<p><strong>Broad Match:<\/strong> segmente les recherches li\u00e9es \u00e0 votre mot-cl\u00e9.<\/p>\n<p><strong>Phrase Match:<\/strong> affiche les annonces sur les recherches qui expriment la signification de votre mot-cl\u00e9.<\/p>\n<p><strong>Exact Match:<\/strong> affiche les annonces sur les recherches qui ont la m\u00eame signification que votre mot-cl\u00e9.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ccbb08 elementor-widget elementor-widget-heading\" data-id=\"0ccbb08\" data-element_type=\"widget\" id=\"palavras-chave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Oublier les mots-cl\u00e9s n\u00e9gatifs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous en avons parl\u00e9 plus en d\u00e9tail dans un autre article que vous pouvez lire <strong>ici<\/strong>!<\/p>\n<p>M\u00eame si vous \u00eates rigoureux dans le type de correspondance des mots cl\u00e9s, vos annonces Google peuvent encore \u00eatre affich\u00e9es sur des recherches non pertinentes. Si ces recherches g\u00e9n\u00e8rent beaucoup de clics, vous pourriez finir par gaspiller beaucoup de publicit\u00e9 pour rien.<\/p>\n<p>Heureusement, <strong>vous pouvez exclure des termes de recherche en ajoutant des mots-cl\u00e9s n\u00e9gatifs<\/strong>. N&rsquo;oubliez pas que Google propose <strong>trois types de mots-cl\u00e9s n\u00e9gatifs<\/strong> &#8211; correspondance large (BROAD), correspondance de l&rsquo;expression (PHRASE) et correspondance exacte (EXACT) &#8211; il est donc important de comprendre leur signification et de les choisir judicieusement. Apr\u00e8s tout, l&rsquo;ajout d&rsquo;un mauvais type de correspondance n\u00e9gative de mots cl\u00e9s peut emp\u00eacher l&rsquo;affichage de vos annonces dans les recherches que vous souhaitez cibler.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"extensoes\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Oubliez les extensions de publicit\u00e9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les extensions d&rsquo;annonces sont des \u00e9l\u00e9ments cliquables que vous pouvez ajouter \u00e0 toute annonce Google. Ils peuvent afficher des informations telles que le num\u00e9ro de t\u00e9l\u00e9phone de votre entreprise, le prix d&rsquo;un produit ou d&rsquo;un service de votre entreprise.<\/p>\n<p>Techniquement, les extensions d&rsquo;annonces sont facultatives. Google affirme qu&rsquo;elles contribuent \u00e0 augmenter le taux de clics (CTR) de 15%. Vous avez donc <strong>tout int\u00e9r\u00eat \u00e0 utiliser les extensions d&rsquo;annonces lorsque cela est possible<\/strong>. Google recommande d&rsquo;ajouter au moins quatre types d&rsquo;extension:<\/p>\n<ul>\n<li>Sitelink<\/li>\n<li>Texte en \u00e9vidence<\/li>\n<li>Extraits structur\u00e9s<\/li>\n<li>Image<\/li>\n<li>Appel<\/li>\n<li>Formulaires pour les clients<\/li>\n<li>potentiels<\/li>\n<li>Localisation<\/li>\n<li>Localisation de l&rsquo;affili\u00e9<\/li>\n<li>Prix<\/li>\n<li>App<\/li>\n<li>Promotion<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd7c85 elementor-widget elementor-widget-heading\" data-id=\"bbd7c85\" data-element_type=\"widget\" id=\"retargeting\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Ne pas utiliser le re-targeting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cbeaa elementor-widget elementor-widget-text-editor\" data-id=\"47cbeaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Atteindre de nouveaux publics est important, mais vous ne devez pas n\u00e9gliger les personnes qui ont d\u00e9j\u00e0 interagi avec votre entreprise ou visit\u00e9 votre site web.<\/p>\n<p>Les personnes qui connaissent d\u00e9j\u00e0 votre marque sont plus susceptibles de faire confiance \u00e0 votre entreprise et de pr\u00eater davantage attention \u00e0 vos publicit\u00e9s.<\/p>\n<p>Le Re-targeting est toujours utile:<\/p>\n<ul>\n<li>Encouragez la conversion des clients potentiels qui ont d\u00e9j\u00e0 interagi avec votre site Web.<\/li>\n<li>Encourager les achats r\u00e9p\u00e9t\u00e9s (<strong>fid\u00e9lisation de la client\u00e8le<\/strong>).<\/li>\n<li>Maximisez votre CPC en vous concentrant sur les visiteurs les plus int\u00e9ress\u00e9s qui n&rsquo;ont pas encore converti.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11dd7f5 elementor-widget elementor-widget-heading\" data-id=\"11dd7f5\" data-element_type=\"widget\" id=\"lance-errado\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Utilisation d'une mauvaise strat\u00e9gie d'ench\u00e8res<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Google Ads<\/strong> recommande automatiquement une strat\u00e9gie d&rsquo;ench\u00e8res intelligente en fonction de l&rsquo;objectif de votre campagne. Par exemple, il pourrait sugg\u00e9rer Maximise Clicks si vous ciblez le trafic vers votre site Web. Parfois, et faute de pouvoir justifier vos choix par un manque de donn\u00e9es, vous acceptez les choix par d\u00e9faut, mais <strong>arr\u00eater de tester diff\u00e9rentes options<\/strong>, ou pire, <strong>ne pas exploiter les donn\u00e9es et optimiser une strat\u00e9gie d&rsquo;ench\u00e8res, peut \u00eatre une erreur co\u00fbteuse.<\/strong><\/p>\n<p>Une fois que vous avez rassembl\u00e9 suffisamment de <strong>donn\u00e9es PPC<\/strong> pour savoir combien vous devez payer pour les clics et les achats, vous pouvez commencer \u00e0 <strong>optimiser les r\u00e9sultats avec une strat\u00e9gie manuelle d&rsquo;ench\u00e8res au co\u00fbt par clic<\/strong> (CPC) ou <strong>au co\u00fbt par action<\/strong> (CPA).<\/p>\n<p>Vous pouvez \u00e9galement utiliser une <strong>strat\u00e9gie d&rsquo;ench\u00e8res bas\u00e9e sur le retour sur investissement publicitaire<\/strong> (ROAS) <strong>pour vous assurer que vos campagnes apportent la valeur que vous attendez.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e82aa elementor-widget elementor-widget-heading\" data-id=\"68e82aa\" data-element_type=\"widget\" id=\"conversoes-incorretas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Conversions obsol\u00e8tes, incorrectes ou inexistantes <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La plus grossi\u00e8re de toutes les erreurs, celle qui vous fait mal \u00e0 l&rsquo;\u00e2me, celle qui diff\u00e9rencie un bon cabinet d&rsquo;un travail paresseux et sans int\u00e9r\u00eat.<\/p>\n<p>Si vous voulez <strong>tirer parti de votre activit\u00e9 avec SEM<\/strong> et de mani\u00e8re efficace, vous devez <strong>suivre les conversions<\/strong>.<\/p>\n<p>Google Ads permet de <strong>suivre facilement les conversions<\/strong> \u00e0 partir de votre site Web, de votre application, de votre num\u00e9ro de t\u00e9l\u00e9phone ou de votre propri\u00e9t\u00e9 Google Analytics. Il est important de se <strong>rappeler que les conversions ne sont pas statiques.<\/strong> Apr\u00e8s la mise en place initiale, ils n\u00e9cessitent des mises \u00e0 jour et des r\u00e9examens r\u00e9guliers.<\/p>\n<p>Lorsque vous examinez une conversion Google Ads, assurez-vous d&rsquo;abord qu&rsquo;elle est active et qu&rsquo;elle s&rsquo;inscrit correctement. Deuxi\u00e8mement, confirmez que la valeur attribu\u00e9e et la fen\u00eatre de conversion sont toujours exactes. Enfin, il est \u00e9galement utile de revoir le mod\u00e8le d&rsquo;attribution afin que Google Ads cr\u00e9dite correctement chaque action de conversion.<\/p>\n<p>Au fil du temps, votre activit\u00e9 \u00e9volue naturellement, tout comme ce qui sera une conversion pour vous. Si une conversion n&rsquo;est plus pertinente, vous pouvez simplement la supprimer de votre compte. De cette fa\u00e7on, vous pouvez toujours suivre les conversions de mani\u00e8re efficace et \u00e9valuer avec pr\u00e9cision l&rsquo;impact de vos campagnes Google Ads.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" id=\"vantagens-de-palavras-chave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En r\u00e9sum\u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le <strong>PPC vous permet de mettre votre entreprise en relation avec des personnes au moment pr\u00e9cis o\u00f9 elles recherchent<\/strong> activement ce que votre entreprise propose.<\/p>\n<p>Il s&rsquo;agit d&rsquo;une grande opportunit\u00e9 pour les entreprises, mais aussi d&rsquo;une opportunit\u00e9 qui peut \u00eatre manqu\u00e9e si les campagnes PPC ne sont pas pr\u00e9par\u00e9es pour le succ\u00e8s.<\/p>\n<p>La bonne nouvelle est que ce type de marketing peut \u00eatre tr\u00e8s fructueux et offrir un retour sur investissement \u00e9lev\u00e9 lorsqu&rsquo;il est ex\u00e9cut\u00e9 correctement. En \u00e9vitant les erreurs ci-dessus, vous \u00e9tablirez vos campagnes PPC avec les bonnes bases pour le succ\u00e8s!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/fr\/google-ads\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Cr\u00e9ez des campagnes PPC<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Obtenez-vous les meilleurs r\u00e9sultats possibles de vos campagnes Google Ads ou \u00eates-vous en train de passer \u00e0 c\u00f4t\u00e9 d&rsquo;opportunit\u00e9s de conversion?<\/p>\n","protected":false},"author":13,"featured_media":23669,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>7 erreurs \u00e0 \u00e9viter dans Google Ads<\/title>\r\n<meta name=\"description\" content=\"Obtenez-vous les meilleurs r\u00e9sultats possibles de vos campagnes Google Ads ou \u00eates-vous en train de passer \u00e0 c\u00f4t\u00e9 d&#039;opportunit\u00e9s de conversion?\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"7 erreurs \u00e0 \u00e9viter dans Google Ads\" \/>\r\n<meta property=\"og:description\" content=\"Obtenez-vous les meilleurs r\u00e9sultats possibles de vos campagnes Google Ads ou \u00eates-vous en train de passer \u00e0 c\u00f4t\u00e9 d&#039;opportunit\u00e9s de conversion?\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/fr\/7-erreurs-a-eviter-dans-google-ads\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta 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