{"id":27652,"date":"2022-03-17T16:18:00","date_gmt":"2022-03-17T16:18:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=27652"},"modified":"2022-03-17T11:40:28","modified_gmt":"2022-03-17T11:40:28","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/inbound-marketing\/","title":{"rendered":"Inbound Marketing : les avantages de la mise en \u0153uvre d&rsquo;une bonne strat\u00e9gie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27652\" class=\"elementor elementor-27652\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9ussir une campagne d\u2019Inbound Marketing?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tmars 17, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/03\/AI_BLOG_AMPLIFIER_SUCESSO_INBOUND.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"M\u00e3os sobre uma secret\u00e1ria\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/03\/AI_BLOG_AMPLIFIER_SUCESSO_INBOUND.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/03\/AI_BLOG_AMPLIFIER_SUCESSO_INBOUND-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/03\/AI_BLOG_AMPLIFIER_SUCESSO_INBOUND-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/03\/AI_BLOG_AMPLIFIER_SUCESSO_INBOUND-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Les campagnes de marketing sont un d\u00e9fi pour la planification, le temps et les ressources. Pour cette raison, ceux qui les dirigent doivent pouvoir<\/span><b> visualiser tous les aspects de chacune des strat\u00e9gies<\/b><span style=\"font-weight: 400;\">, en tenant \u00e9galement compte du fait que le marketing a \u00e9volu\u00e9 et avec lui diff\u00e9rentes mani\u00e8res de mener des campagnes sont apparues.<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, <strong>les m\u00e9dias traditionnels tels que la radio, la presse \u00e9crite ou la t\u00e9l\u00e9vision ne sont plus les seules options<\/strong>. Les <\/span><b>nouvelles technologies<\/b><span style=\"font-weight: 400;\"> ont fourni aux entreprises de nouvelles fa\u00e7ons d&rsquo;interagir avec les clients et de faire passer leur message aux consommateurs.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans cet article nous voulons vous parler des <\/span><b>diff\u00e9rentes techniques qui existent pour mener \u00e0 bien une campagne marketing<\/b><span style=\"font-weight: 400;\">. De plus, nous parlerons sp\u00e9cifiquement des avantages que la r\u00e9alisation d&rsquo;une campagne d&rsquo;inbound marketing r\u00e9ussie peut apporter \u00e0 votre entreprise.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b40187e elementor-widget elementor-widget-text-editor\" data-id=\"b40187e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span id=\"p119\">Dans cet article, vous allez lire :<\/span><\/p><ol><li><a href=\"#quest\"><strong>Qu\u2019est-ce qu\u2019une campagne marketing?<\/strong><\/a><\/li><li><a href=\"#types\"><strong>Types de campagnes marketing<\/strong><\/a><br \/>a. <a href=\"#outbound\"><strong>Campagne de Outbound Marketing<\/strong><\/a><br \/>b. <a href=\"#inbound\"><strong>Campagne d\u2019Inbound Marketing<\/strong><\/a><\/li><li><a href=\"#quelle\"><strong>Quelle strat\u00e9gie dois-je choisir pour ma soci\u00e9t\u00e9?<\/strong><\/a><\/li><li><a href=\"#comment\"><strong>Comment r\u00e9ussir une campagne d\u2019inbound marketing?<\/strong><\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03c190 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"e03c190\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/fr\/contacts\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Amplifier<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"numeros\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2085f73 elementor-widget elementor-widget-heading\" data-id=\"2085f73\" data-element_type=\"widget\" id=\"quest\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019une campagne marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une <\/span><b>campagne de marketing<\/b><span style=\"font-weight: 400;\"> est une strat\u00e9gie qui utilise diff\u00e9rents m\u00e9dias, techniques et outils pour faire conna\u00eetre un produit ou un service. Bien que l&rsquo;objectif principal de ces campagnes soit que les clients potentiels ach\u00e8tent, le cycle d&rsquo;achat et les caract\u00e9ristiques des march\u00e9s permettent de se concentrer sur diff\u00e9rentes \u00e9tapes ou aspects de la relation avec un client.<\/span><\/p><p><span style=\"font-weight: 400;\">De cette fa\u00e7on, nous pouvons trouver diff\u00e9rents types de campagnes en fonction des <\/span><b>crit\u00e8res utilis\u00e9s pour les d\u00e9finir.<\/b><span style=\"font-weight: 400;\"> Par exemple, attirer de nouveaux clients, am\u00e9liorer la perception de la marque, <a href=\"\/fr\/email-marketing-5-raisons-dinvestir\/\"><strong>fid\u00e9liser la client\u00e8le<\/strong><\/a>&#8230; Bien entendu, aucun de ces objectifs ne s&rsquo;exclut mutuellement, il se peut donc qu&rsquo;une m\u00eame campagne marketing vise \u00e0 obtenir des r\u00e9sultats diff\u00e9rents.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" id=\"types\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types de campagnes marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comme nous l&rsquo;avons dit pr\u00e9c\u00e9demment, en fonction des r\u00e9sultats que nous souhaitons atteindre, nous <\/span><b>pouvons distinguer diff\u00e9rents types de campagnes marketing<\/b><span style=\"font-weight: 400;\">. Cependant, dans cet article, nous ne parlerons que des types destin\u00e9s \u00e0 attirer de nouveaux clients.<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;<\/span><b>apparition et le d\u00e9veloppement d&rsquo;Internet<\/b><span style=\"font-weight: 400;\"> ont marqu\u00e9 un avant et un apr\u00e8s dans ce type de campagnes. Actuellement, il existe des strat\u00e9gies visant \u00e0 attirer les clients par des techniques traditionnelles et directes (outbound marketing), et celles qui le font avec des techniques non intrusives et offrant \u00e0 l&rsquo;utilisateur un contenu de valeur (inbound marketing).<\/span><\/p><p><span style=\"font-weight: 400;\">Voici les <\/span><b>diff\u00e9rences <\/b><span style=\"font-weight: 400;\">entre chacune de ces techniques :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" id=\"outbound\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Campagne de Outbound Marketing<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans ce cas, comme nous l&rsquo;avons dit pr\u00e9c\u00e9demment, les m\u00e9dias et techniques traditionnels sont utilis\u00e9s, comme par exemple la radio, la t\u00e9l\u00e9vision ou la presse.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans les campagnes d&rsquo;outbound marketing,<\/span><b> la communication est dirig\u00e9e vers le public de mani\u00e8re massive<\/b><span style=\"font-weight: 400;\">, et de plus, elle est unidirectionnelle, puisque c&rsquo;est le client qui re\u00e7oit l&rsquo;information en premier lieu, m\u00eame s&rsquo;il contacte ensuite l&rsquo;entreprise.<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;un des inconv\u00e9nients de ce type de campagnes est, outre le fait qu&rsquo;investir dans les m\u00e9dias traditionnels peut g\u00e9n\u00e9rer un <\/span><b>co\u00fbt \u00e9lev\u00e9 pour l&rsquo;entreprise<\/b><span style=\"font-weight: 400;\">, qu&rsquo;\u00e0 de nombreuses reprises, il est difficile d&rsquo;obtenir un chiffre exact indiquant l&rsquo;ampleur et le succ\u00e8s. des campagnes.<\/span><\/p><p><span style=\"font-weight: 400;\">Toutefois, il existe des <\/span><b>outils qui peuvent nous aider \u00e0 surmonter ces inconv\u00e9nients<\/b><span style=\"font-weight: 400;\">, comme par exemple les <\/span><a href=\"https:\/\/www.fonvirtual.com\/fr\/logiciel-teleprospection\/\"><span style=\"font-weight: 400;\"><strong>logiciels de t\u00e9l\u00e9prospection<\/strong><\/span><\/a><span style=\"font-weight: 400;\">. Dans une campagne de t\u00e9l\u00e9marketing, c&rsquo;est l&rsquo;entreprise qui contacte directement les clients potentiels par des appels massifs afin d&rsquo;en attirer le maximum. Ainsi, ces syst\u00e8mes enregistrent toutes les interactions, si bien qu&rsquo;une fois celles-ci termin\u00e9es, il est possible d&rsquo;obtenir un rapport sur les performances (appels r\u00e9pondus, ceux qui se sont retrouv\u00e9s dans une messagerie vocale&#8230;) afin de prendre une d\u00e9cision.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c5ca1 elementor-widget elementor-widget-heading\" data-id=\"50c5ca1\" data-element_type=\"widget\" id=\"inbound\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Campagne d\u2019Inbound Marketing<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de35fe elementor-widget elementor-widget-text-editor\" data-id=\"7de35fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Contrairement \u00e0 la pr\u00e9c\u00e9dente, ces campagnes utilisent les <\/span><b>m\u00e9dias num\u00e9riques<\/b><span style=\"font-weight: 400;\"> tels que les sites <a href=\"\/fr\/sites-web\/\"><strong>Web d&rsquo;entreprise<\/strong><\/a>, les blogs et les r\u00e9seaux sociaux pour attirer naturellement les utilisateurs. En d&rsquo;autres termes, on recherche \u00e0 ce que ce soit le client qui contacte l&rsquo;entreprise en premier lieu.<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, contrairement \u00e0 ce qui se passe dans une campagne d&rsquo;Outbound Marketing, l&rsquo;entreprise utilise <\/span><b>diff\u00e9rents outils pour segmenter son public cible <\/b><span style=\"font-weight: 400;\">et ainsi obtenir les informations lui permettant de lui proposer le produit le plus adapt\u00e9 \u00e0 ses besoins, comme un CRM. De plus, l&rsquo;objectif est de cr\u00e9er des relations solides et durables avec des clients potentiels afin qu&rsquo;ils r\u00e9it\u00e8rent l&rsquo;exp\u00e9rience dans le futur.<\/span><\/p><p><span style=\"font-weight: 400;\">Enfin, dans ce cas, il est possible de mesurer la port\u00e9e et l&rsquo;effet des campagnes avec une grande pr\u00e9cision gr\u00e2ce \u00e0 divers outils.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff31b7 elementor-widget elementor-widget-heading\" data-id=\"eff31b7\" data-element_type=\"widget\" id=\"quelle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Quelle strat\u00e9gie dois-je choisir pour ma soci\u00e9t\u00e9?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d38c77 elementor-widget elementor-widget-text-editor\" data-id=\"7d38c77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Aucune de ces techniques n&rsquo;est exclusive<\/b><span style=\"font-weight: 400;\">. En d&rsquo;autres termes, il n&rsquo;est pas n\u00e9cessaire de choisir entre l&rsquo;une ou l&rsquo;autre, puisque, heureusement, le march\u00e9 a suffisamment \u00e9volu\u00e9 pour permettre de m\u00e9langer et de mettre en \u0153uvre simultan\u00e9ment des strat\u00e9gies d&rsquo;inbound marketing et d&rsquo;outbound marketing. Tout d\u00e9pendra des besoins de l&rsquo;entreprise, ainsi que de ses caract\u00e9ristiques.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">L'automatisation du marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca0139 elementor-widget elementor-widget-heading\" data-id=\"1ca0139\" data-element_type=\"widget\" id=\"comment\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9ussir une campagne d\u2019inbound marketing?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ddfcf elementor-widget elementor-widget-text-editor\" data-id=\"b4ddfcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En raison de l&rsquo;\u00e9tendue des actions qui peuvent \u00eatre men\u00e9es dans le cadre des campagnes d&rsquo;inbound marketing, il y a un grand int\u00e9r\u00eat \u00e0 d\u00e9terminer ce qui garantit leur succ\u00e8s. Cependant, il est important de garder \u00e0 l&rsquo;esprit que, bien qu&rsquo;il y ait des \u00e9l\u00e9ments qui doivent toujours \u00eatre pr\u00e9sents, il<\/span><b> n&rsquo;y a pas de formule unique<\/b><span style=\"font-weight: 400;\">. Nous vous d\u00e9taillons ci-apr\u00e8s les principaux \u00e9l\u00e9ments \u00e0 prendre en compte :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9finir pr\u00e9cis\u00e9ment les objectifs de la campagne :<\/b><span style=\"font-weight: 400;\"> Il est important de garder \u00e0 l&rsquo;esprit qu&rsquo;il ne s&rsquo;agit pas seulement de donner des informations brutes aux clients, mais que nous devons les guider vers nos objectifs, en ajoutant de la valeur aux utilisateurs \u00e0 travers notre contenu afin qu&rsquo;ils se sentent attir\u00e9s par notre entreprise.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conna\u00eetre tous les aspects du produit ou service que l\u2019on offre <\/b><span style=\"font-weight: 400;\">: Il est important que les employ\u00e9s connaissent toutes les caract\u00e9ristiques du produit qu\u2019ils vont offrir au client. Ainsi, lorsqu\u2019ils obtiendront toute l\u2019information sur les besoins de ceux-ci, il sera plus facile de leur pr\u00e9senter une solution qui s\u2019ajuste \u00e0 ce qu\u2019ils recherchent..<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conna\u00eetre les phases de \u201c<a href=\"\/fr\/un-entonnoir-de-vente-reussi-pour-le-ecommerce\/\">l&rsquo;entonnoir de ventes<\/a>\u201d,<\/b><span style=\"font-weight: 400;\"> c&rsquo;est-\u00e0-dire, tout le processus par lequel le client passe depuis le premier contact jusqu\u2019\u00e0 l\u2019achat.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmenter l\u2019audience<\/b><span style=\"font-weight: 400;\"> que l\u2019on souhaite atteindre.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00catre pr\u00e9sent sur les r\u00e9seaux sociaux, <\/b><span style=\"font-weight: 400;\">\u00a0bien qu&rsquo;il soit n\u00e9cessaire de choisir ceux qui repr\u00e9sentent le public qui s&rsquo;identifie aux objectifs de la campagne. Il est \u00e9galement important d&rsquo;interagir constamment et de publier du contenu \u00e0 forte valeur ajout\u00e9e pour que les utilisateurs \u00ab\u00a0s\u2019approchent naturellement\u00a0\u00bb.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cr\u00e9er une page web, soigner sa conception et son optimisation SEO<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cr\u00e9er un blog et travailler sur celui-ci certains mots-cl\u00e9<\/b><span style=\"font-weight: 400;\"> pour appara\u00eetre sur les premiers r\u00e9sultats des moteurs de recherche.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9tablir des canaux de communication suppl\u00e9mentaires<\/b><span style=\"font-weight: 400;\"> aux appels vocaux avec le client, tels que les chats et les vid\u00e9os. Pour cela, il est important d&rsquo;utiliser des <\/span><strong><a href=\"https:\/\/www.fonvirtual.com\/fr\/standard-telephonique\/\">solutions<\/a><\/strong><span style=\"font-weight: 400;\"> qui nous permettent de g\u00e9rer tous les moyens de contact avec le client \u00e0 partir d&rsquo;une seule plateforme. De plus, il est important que ces syst\u00e8mes puissent \u00eatre int\u00e9gr\u00e9s \u00e0 d&rsquo;autres, comme le CRM, afin d&rsquo;accorder une attention ad\u00e9quate aux\u00a0 clients et obtenir l\u2019information en temps r\u00e9el pendant que l\u2019on \u00e9change avec eux.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mettre en \u0153uvre des m\u00e9thodes d&rsquo;analyse Web<\/b><span style=\"font-weight: 400;\">. Actuellement, il est possible de mesurer tout ce qui se passe sur une page web et les r\u00e9seaux sociaux. Mais pour cela, il est n\u00e9cessaire d&rsquo;utiliser les outils appropri\u00e9s, tels que Google Search Console, Google Analytics&#8230; Heureusement, l&rsquo;acc\u00e8s et l&rsquo;utilisation de ces outils sont, dans de nombreux cas, gratuits.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c1b22 elementor-widget elementor-widget-text-editor\" data-id=\"25c1b22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En conclusion, <\/span><b>une campagne marketing a toujours des chances d&rsquo;\u00eatre bien accueillie<\/b><span style=\"font-weight: 400;\">, mais pour cela, il faut avoir les bons outils, et garder \u00e0 l&rsquo;esprit que la technologie est largement accessible \u00e0 tous. S&rsquo;ils sont utilis\u00e9s correctement et que les \u00e9l\u00e9ments essentiels sont incorpor\u00e9s, le succ\u00e8s est assur\u00e9.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans cet article nous voulons vous parler des diff\u00e9rentes techniques qui existent pour mener \u00e0 bien une campagne marketing. De plus, nous parlerons sp\u00e9cifiquement des avantages que la r\u00e9alisation d\u2019une campagne d\u2019inbound marketing r\u00e9ussie peut apporter \u00e0 votre entreprise.<\/p>\n","protected":false},"author":14,"featured_media":27703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,589],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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