{"id":30166,"date":"2022-06-27T14:51:10","date_gmt":"2022-06-27T14:51:10","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=30166"},"modified":"2022-06-30T08:46:59","modified_gmt":"2022-06-30T08:46:59","slug":"tiktok-vs-facebook-ads","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/tiktok-vs-facebook-ads\/","title":{"rendered":"Tiktok Ads vs Facebook Ads &#8211; Qui est le gagnant?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30166\" class=\"elementor elementor-30166 elementor-29954\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\"> TikTok Ads vs Facebook Ads: quelle est la meilleure solution pour votre entreprise?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjuin 27, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228099b elementor-widget elementor-widget-image\" data-id=\"228099b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"536\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"tik tok vs facebook purple background\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-768x402.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<span id=\"p13\">Tout le monde sait que <strong>Facebook\u00a0<span id=\"17\">Ads<\/span><\/strong>\u00a0est un outil puissant qui permet de tirer parti des entreprises, mais comme tout dans la vie, le marketing digital est en constante \u00e9volution et nous avons maintenant un nouvel acteur &#8211; TikTok\u00a0<span id=\"18\">Ads<\/span>.<\/span>\r\n\r\n<span id=\"p14\"><strong>L&rsquo;une des applications les plus t\u00e9l\u00e9charg\u00e9es en 2020<\/strong>, avec <strong>plus<\/strong> <strong>d&rsquo;un milliard d&rsquo;utilisateurs mensuels<\/strong>, nous pensons qu&rsquo;il est temps de braquer les projecteurs sur TikTok\u00a0<span id=\"19\" class=\"s-rg-t\">Ads<\/span>.<\/span>\r\n\r\n<span id=\"p15\">Dans cet article, nous vous expliquons les diff\u00e9rences entre les deux, leurs avantages et le choix de la meilleure solution pour votre entreprise.<\/span>\r\n\r\n<span id=\"p16\">Comme nous avons beaucoup parl\u00e9 de Facebook\u00a0<span id=\"20\">Ads<\/span>\u00a0au fil du temps, il est toujours utile de jeter un coup d&rsquo;\u0153il \u00e0 cet article sur <strong>les erreurs courantes dans Facebook\u00a0<span id=\"21\">Ads<\/span><\/strong> et comment les corriger afin que vous soyez \u00e0 jour et que vous puissiez \u00e9valuer les choses correctement!<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12627c9 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"12627c9\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContenus\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"tiktok\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C'est quoi TikTok Ads ? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span id=\"p25\">Qu&rsquo;il s&rsquo;agisse du ciblage, de la cr\u00e9ation d&rsquo;annonces, des rapports ou des outils de gestion des annonces, <strong>TikTok\u00a0<span id=\"31\">Ads<\/span>\u00a0offre une plateforme puissante et facile \u00e0 utiliser<\/strong> pour aider les entreprises et les marques \u00e0 faire de la publicit\u00e9 aupr\u00e8s de millions d&rsquo;utilisateurs dans le monde.<\/span>\r\n\r\n<span id=\"p27\">Bien que les publicit\u00e9s TikTok ne soient\u00a0<span id=\"p26\">(D\u00c9J\u00c0 !)<\/span>\u00a0pas aussi c\u00e9l\u00e8bres que les publicit\u00e9s\u00a0<span id=\"32\" class=\"s-rg-t\">Facebook\/Instagram\/Meta<\/span>, elles repr\u00e9sentent une opportunit\u00e9 incroyable pour diverses entreprises d&rsquo;\u00e9tendre leur port\u00e9e.<\/span><span id=\"p28\"><\/span>\r\n\r\n<span id=\"p29\">C&rsquo;est le moment id\u00e9al pour commencer \u00e0 utiliser les publicit\u00e9s TikTok.<\/span><span id=\"p30\">\u00a0M\u00eame si vous \u00eates une petite entreprise au budget limit\u00e9, <strong>TikTok\u00a0<span id=\"33\">Ads<\/span> vous offre plusieurs outils exclusifs<\/strong> qui peuvent vous aider \u00e0 vous d\u00e9marquer de la concurrence.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"engagement\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taux d'engagement, impressions, clics, etc.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91fb6a elementor-widget elementor-widget-text-editor\" data-id=\"f91fb6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDes \u00e9tudes r\u00e9alis\u00e9es par <strong>Social Media Examiner<\/strong> nous montrent la r\u00e9alit\u00e9 des publicit\u00e9s TikTok et les comparent \u00e0 celles de Facebook\/Instagram, <strong>l&rsquo;objectif des campagnes \u00e9tant le trafic<\/strong>.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>TikTok Ads vs FB Ads<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>Impressions<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>Cliques<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CTR<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CPC<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CPM<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>D\u00e9pense<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>TikTok<\/strong><\/td>\r\n<td><span style=\"font-weight: 400;\">11 046 339<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">106 737<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">0.97%<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$0.19<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$1.82<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$20 128.11<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Facebook &amp; Instagram<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">4 700 597<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">68 709<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">1.46%<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$0.46<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$6.73<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$31 615.51<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3193523 elementor-widget elementor-widget-text-editor\" data-id=\"3193523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u00c0 l&rsquo;exception du CTR, <strong>les publicit\u00e9s TikTok ont obtenu de meilleurs r\u00e9sultats que les publicit\u00e9s Facebook et Instagram<\/strong> dans toutes les campagnes pour tous les indicateurs cl\u00e9s de performance &#8211; CPC et CPM.\r\n\r\nSi l&rsquo;on compare les impressions, TikTok est le grand gagnant. Avec plus de 11 millions d&rsquo;impressions, <strong>les publicit\u00e9s TikTok ont g\u00e9n\u00e9r\u00e9 235 % d&rsquo;impressions en plus<\/strong>\u00a0et ont d\u00e9pens\u00e9US $11.000\u00a0 de moins que les publicit\u00e9s Facebook et Instagram.\r\n\r\nLes clics ont suivi un sch\u00e9ma similaire.<strong> Les publicit\u00e9s TikTok ont g\u00e9n\u00e9r\u00e9 155% de clics en plus<\/strong> et d\u00e9pens\u00e9 36% d&rsquo;argent en moins.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ccbb08 elementor-widget elementor-widget-heading\" data-id=\"0ccbb08\" data-element_type=\"widget\" id=\"palavras-chave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment optimiser les campagnes sur TikTok Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span id=\"p41\">Bien qu&rsquo;il s&rsquo;agisse d&rsquo;un outil encore tr\u00e8s jeune, vous commencez d\u00e9j\u00e0 \u00e0 remarquer des mod\u00e8les pour obtenir de bonnes optimisations.<\/span><span id=\"p42\"> Voici nos suggestions:<\/span>\r\n<span id=\"p43\"><\/span><span id=\"p43\"><\/span>\r\n<ul>\r\n \t<li><span id=\"p43\">Utilisez l&rsquo;optimisation cr\u00e9ative automatis\u00e9e pour maximiser le potentiel et trouver la combinaison de titres et d&rsquo;images la plus performante;<\/span><\/li>\r\n \t<li><span id=\"p44\">Cr\u00e9ez des <strong>rapports<\/strong> pour voir quels sont les centres d&rsquo;int\u00e9r\u00eat et les cat\u00e9gories dans lesquels vos publicit\u00e9s sont les plus performantes, puis effectuent des tests\u00a0<span id=\"52\" class=\"s-rg-t\">A\/B<\/span> pour ces diff\u00e9rents centres d&rsquo;int\u00e9r\u00eat;<\/span><\/li>\r\n \t<li><span id=\"p45\">Cr\u00e9ez une cr\u00e9ation sp\u00e9cifique pour TikTok.<\/span><span id=\"p46\">\u00a0TikTok est une plateforme tr\u00e8s particuli\u00e8re et les cr\u00e9atifs d&rsquo;Instagram ne fonctionnent pas toujours bien sur TikTok.<\/span><span id=\"p47\"> Passez du temps \u00e0 vous familiariser avec la plateforme et \u00e0 savoir quel type de cr\u00e9ation fonctionne bien;<\/span><\/li>\r\n \t<li><span id=\"p48\">Placez le prix de l&rsquo;ench\u00e8re au-dessus de ce que vous voulez payer par clic, puis diminuez-le progressivement au fur et \u00e0 mesure de la diffusion de l&rsquo;annonce;<\/span><\/li>\r\n \t<li><span id=\"p54\">Changez-le cr\u00e9atif toutes les 2 ou 3 semaines;<\/span><\/li>\r\n \t<li><span id=\"p50\">Tirez parti des <strong>publics similaires<\/strong>.<\/span><\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"extensoes\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok Pixel existe aussi! <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span id=\"p80\">Presque un copier-coller du pixel Facebook &#8211; <strong>le pixel TikTok peut \u00e9galement \u00eatre mis en \u0153uvre sur votre site web<\/strong> et sert principalement <span id=\"86\" class=\"s-bl-t\">\u00e0:<\/span><\/span>\r\n<span id=\"p82\"><\/span>\r\n<ol>\r\n \t<li><span id=\"p82\"><strong>Mesure des performances de vos campagnes<\/strong>:<\/span><span id=\"p83\">\u00a0sur la base des \u00e9v\u00e9nements que vous avez d\u00e9finis lors de l&rsquo;installation du pixel, il mesure les performances de vos annonces, les conversions et le retour sur investissement publicitaire\u00a0<span id=\"p81\">(<span id=\"88\" class=\"s-rg-t\">ROAS<\/span>)<\/span>.<\/span>\r\n<span id=\"p84\">2. <strong>Optimisez la diffusion des annonces:<\/strong><\/span><span id=\"p85\">\u00a0d\u00e9finissez vos objectifs d&rsquo;optimisation pour une campagne bas\u00e9e sur un \u00e9v\u00e9nement afin de cibler le public le plus susceptible d&rsquo;effectuer cette action sur votre site\u00a0<span id=\"89\" class=\"s-rg-t\">Web<\/span>, comme l&rsquo;ajout au panier ou l&rsquo;achat.<\/span>\r\n<span id=\"p69\">3.<strong> Cr\u00e9er des audiences de <span id=\"79\" class=\"s-rg-t\">reciblage<\/span>:<\/strong><\/span><span id=\"p70\">\u00a0sur la base des informations relatives aux \u00e9v\u00e9nements contenues dans votre pixel, vous avez la possibilit\u00e9 de personnaliser les audiences ou de cr\u00e9er des audiences avec des utilisateurs similaires\u00a0<span id=\"p68\">(<span id=\"78\" class=\"s-rg-t\">lookalikes<\/span>)<\/span> \u00e0 vos consommateurs pour trouver de nouveaux clients.<\/span><\/li>\r\n<\/ol>\r\n<span id=\"p72\">Nous vous recommandons de suivre l&rsquo;aide de TikTok pour installer le Pixel ou de vous adresser \u00e0 des <strong>personnes sp\u00e9cialis\u00e9es\u00a0<span id=\"p71\">(comme nous)<\/span><\/strong> pour vous aider!<\/span>\r\n\r\n<span id=\"p73\">Vous pouvez voir ici un <strong>exemple du code pixel de TikTok<\/strong> :<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fcdf5 elementor-widget elementor-widget-image\" data-id=\"a2fcdf5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"491\" height=\"474\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels.png 491w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels-300x290.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd7c85 elementor-widget elementor-widget-heading\" data-id=\"bbd7c85\" data-element_type=\"widget\" id=\"retargeting\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types de campagnes dans TikTok Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cbeaa elementor-widget elementor-widget-text-editor\" data-id=\"47cbeaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPour ceux qui connaissent d\u00e9j\u00e0 bien Facebook Ads, ce qui suit aura l&rsquo;air d&rsquo;en \u00eatre extrait :\r\n<ul>\r\n \t<li><strong>Reach:<\/strong>\r\nVues vid\u00e9o\r\nPort\u00e9e d&rsquo;un hashtag sp\u00e9cifique\r\nNombre de lectures de chansons<\/li>\r\n \t<li><strong>Les fian\u00e7ailles:<\/strong>\r\nNombre de likes\r\nNombre de commentaires\r\nNombre d&rsquo;actions\r\n<strong>Viralit\u00e9:<\/strong>\r\nNombre de vid\u00e9os dans lesquelles un hashtag de campagne est utilis\u00e9\r\nNombre de vid\u00e9os dans lesquelles la musique de la marque est utilis\u00e9e<\/li>\r\n \t<li><strong>Conversions:<\/strong>\r\nAugmentation des ventes gr\u00e2ce \u00e0 la campagne\r\nAugmentation du trafic sur le site web ou les canaux de m\u00e9dias sociaux.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11dd7f5 elementor-widget elementor-widget-heading\" data-id=\"11dd7f5\" data-element_type=\"widget\" id=\"lance-errado\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rappelez-vous, la vid\u00e9o est reine chez TikTok<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span id=\"p134\">Pour avoir une annonce dans les normes TikTok, vous devez respecter les points suivants:<\/span>\r\n\r\n<span id=\"p135\"><strong>Rapport d&rsquo;aspect<\/strong>:<\/span><span id=\"p136\">\u00a09:16, 1:1 ou 16:9<\/span>\r\n\r\n<strong><span id=\"p137\">R\u00e9solution:<\/span><\/strong><span id=\"p138\">\u00a0<span id=\"167\" class=\"s-bl-t\">\u2265540<\/span>\u00a0x\u00a0<span id=\"168\" class=\"s-rg-t\">960px<\/span>,\u00a0<span id=\"169\" class=\"s-bl-t\">\u2265640<\/span>\u00a0x\u00a0<span id=\"170\" class=\"s-rg-t\">640px<\/span>\u00a0ou\u00a0<span id=\"171\" class=\"s-bl-t\">\u2265960<\/span>\u00a0x\u00a0<span id=\"172\" class=\"s-rg-t\">540px<\/span>.<\/span>\r\n\r\n<strong><span id=\"p139\">Type et taille du fichier:<\/span><\/strong><span id=\"p140\">\u00a0.<\/span><span id=\"p141\"><span id=\"173\" class=\"s-rg-t\">mp4<\/span><span id=\"174\" class=\"s-bl-t\">,\u00a0<\/span>.<\/span><span id=\"p142\"><span id=\"176\" class=\"s-rg-t\">mov<\/span><span id=\"177\" class=\"s-bl-t\">,\u00a0<\/span>.<\/span><span id=\"p143\"><span id=\"179\" class=\"s-rg-t\">mpeg<\/span><span id=\"180\" class=\"s-bl-t\">,\u00a0<\/span>.<\/span><span id=\"p144\"><span id=\"183\" class=\"s-bl-t\">3gp<\/span>\u00a0ou\u00a0<span id=\"182\" class=\"s-rg-t\">.avi<\/span>\u00a0et moins de 500 Mo.<\/span>\r\n\r\n<strong><span id=\"p146\">Dur\u00e9e de la vid\u00e9o:<\/span><\/strong><span id=\"p147\">\u00a05 \u00e0 60 secondes\u00a0<span id=\"p145\">(9 \u00e0 15 secondes recommand\u00e9es)<\/span>\u00a0<span id=\"184\" class=\"s-rg-t\">D\u00e9bit<\/span>\u00a0<span id=\"185\" class=\"s-rg-t\">binaire<\/span>\u00a0:<\/span><span id=\"p148\">\u00a0<span id=\"186\" class=\"s-bl-t\">\u2265516<\/span>\u00a0kbps.<\/span>\r\n\r\n<span id=\"p149\">Placement de publicit\u00e9s vid\u00e9o dans les s\u00e9ries d&rsquo;applications du fil d&rsquo;actualit\u00e9<\/span>\r\n\r\n<strong><span id=\"p150\">Rapport d&rsquo;aspect:<\/span><\/strong><span id=\"p151\"><strong>\u00a0<\/strong>16:9 ou 1:1<\/span>\r\n\r\n<strong><span id=\"p152\">R\u00e9solution:<\/span><\/strong><span id=\"p153\">\u00a0aucune restriction, mais TikTok\u00a0<span id=\"187\" class=\"s-ve-t\">sugg\u00e8re<\/span>\u00a0<span id=\"188\" class=\"s-bl-t\">\u2265720<\/span>\u00a0x\u00a0<span id=\"189\" class=\"s-rg-t\">1280px<\/span>,\u00a0<span id=\"190\" class=\"s-bl-t\">\u2265640<\/span>\u00a0x\u00a0<span id=\"191\" class=\"s-rg-t\">640px<\/span>\u00a0ou\u00a0<span id=\"192\" class=\"s-bl-t\">\u22651280<\/span>\u00a0x\u00a0<span id=\"193\" class=\"s-rg-t\">720px<\/span>.<\/span>\r\n\r\n<strong><span id=\"p154\">Type et taille du fichier:<\/span><\/strong><span id=\"p155\">\u00a0.<\/span><span id=\"p156\"><span id=\"194\" class=\"s-rg-t\">mp4<\/span><span id=\"195\" class=\"s-bl-t\">,\u00a0<\/span>.<\/span><span id=\"p157\"><span id=\"197\" class=\"s-rg-t\">mov<\/span><span id=\"198\" class=\"s-bl-t\">,\u00a0<\/span>.<\/span><span id=\"p158\"><span id=\"200\" class=\"s-rg-t\">mpeg<\/span><span id=\"201\" class=\"s-bl-t\">,\u00a0<\/span>.<\/span><span id=\"p159\"><span id=\"204\" class=\"s-bl-t\">3gp<\/span>\u00a0ou\u00a0<span id=\"203\" class=\"s-rg-t\">.gif<\/span>\u00a0de moins de 500 Mo.<\/span>\r\n\r\n<span id=\"p160\"><strong>Longueur de la vid\u00e9o:<\/strong><\/span><span id=\"p161\">\u00a0pas de limite, mais TikTok sugg\u00e8re des vid\u00e9os courtes, entre 5 et 60 secondes.<\/span>\r\n\r\n<strong><span id=\"p162\">D\u00e9bit binaire:<\/span><\/strong><span id=\"p163\">\u00a0<span id=\"205\" class=\"s-bl-t\">\u2265516<\/span>\u00a0kbps<\/span>\r\n\r\n<strong><span id=\"p164\">Remarque:<\/span><\/strong><span id=\"p207\">\u00a0comme les publicit\u00e9s graphiques de TikTok, TikTok Vid\u00e9o fournit un outil d&rsquo;optimisation du rapport hauteur\/largeur des vid\u00e9os.<\/span><span id=\"p166\">\u00a0Cela vous permet de t\u00e9l\u00e9charger n&rsquo;importe quelle vid\u00e9o et de l&rsquo;adapter aux exigences publicitaires de TikTok.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fc767 elementor-widget elementor-widget-heading\" data-id=\"13fc767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Coup final<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24cb972 elementor-widget elementor-widget-text-editor\" data-id=\"24cb972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEn fin de compte, c&rsquo;est \u00e0 vous de d\u00e9cider dans quoi investir &#8211; Facebook et TikTok sont tous deux de bonnes plateformes avec des ant\u00e9c\u00e9dents prouv\u00e9s, mais <strong>TikTok a un l\u00e9ger avantage sur Facebook<\/strong> pour le moment, c&rsquo;est une nouvelle plateforme avec de nouvelles audiences, de nouvelles personnes et un format plus engageant.\r\n\r\nPeut-\u00eatre que votre entreprise n&rsquo;a pas besoin de plus d&rsquo;investissements, peut-\u00eatre qu&rsquo;elle a besoin d&rsquo;une nouvelle plateforme de diffusion &#8211; parlez-en avec nous &#8211; nous sommes <strong>sp\u00e9cialis\u00e9s dans les publicit\u00e9s TikTok!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/fr\/contacts\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Cr\u00e9er des publicit\u00e9s sur TikTok AUJOURD'HUI<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf091fe elementor-widget elementor-widget-text-editor\" data-id=\"bf091fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tVous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par ce guide de 3 minutes sur la fa\u00e7on de faire de la publicit\u00e9 sur TikTok.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6408de4 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"6408de4\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.logrise.com\/sobre-nos\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img src=\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=300&amp;d=mm&amp;r=g\" alt=\"Marcelo Martins\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.logrise.com\/sobre-nos\/\" target=\"_blank\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMarcelo Martins\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tCin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats.\r\n\"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook Ads est un outil puissant qui aide \u00e0 tirer parti des entreprises, mais comme tout dans la vie, le marketing digital est en constante \u00e9volution et nous avons maintenant un nouvel acteur &#8211; TikTok Ads.<\/p>\n","protected":false},"author":13,"featured_media":30206,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,594],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Tiktok Ads vs Facebook Ads - Lequel est le meilleur?<\/title>\r\n<meta name=\"description\" content=\"TikTok Ads offre une plateforme facile \u00e0 utiliser. 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