This store aims to sell electronic products to private and business customers.
Main purpose: selling strollers for children
Since Logrise got down to work, these are the average results of 6 months of work:
- Investment: 3258,69 € (approx. 10 € per day)
- Purchases: 272 sales
- Average order value: 200€.
- CTR: 5.48% (average)
- Page Likes: + 1416 Likes
Google Tag Manager
The dataLayer object was created enabling asynchronous syntax, acting as a “first in, first out” data structure allowing tags to be fired according to these calls.
With the dataLayer.push method we are able to transmit additional metadata to the Google Tag Manager via variables, specifying events, and communicating data to Google Analytics.
Visually it looked like this:
Name of the parameter
items
transaction_id
value
tax
shipping
names
currency
Valor
{{Ecommerce Products}}
{{Ecommerce Transaction ID}}
{{Ecommerce Revenue}}
{{Ecommerce Tax}}
{{Ecommerce Shipping}}
{{productsnames}}
Eur
With mapping, establishment of objects and conversion points, sales funnel and customer journey, it's easy to get good results!
“Logrise was always able to adapt to my concerns, feeling then that the strategy was tailored to my reality, achieving an amazing and very positive business end!”
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