Digital Marketing

Hipermercado

This store aims to sell electronic products to private and business customers.

Main purpose: selling strollers for children

Since Logrise got down to work, these are the average results of 6 months of work:

Google Tag Manager

The dataLayer object was created enabling asynchronous syntax, acting as a “first in, first out” data structure allowing tags to be fired according to these calls.
With the dataLayer.push method we are able to transmit additional metadata to the Google Tag Manager via variables, specifying events, and communicating data to Google Analytics.

Visually it looked like this:

Name of the parameter

Valor

With mapping, establishment of objects and conversion points, sales funnel and customer journey, it's easy to get good results!

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Another satisfied customer!